Essays about: "Marketing of Luxury Products"
Showing result 1 - 5 of 23 essays containing the words Marketing of Luxury Products.
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1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE
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2. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE
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3. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE
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4. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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5. Customer engagement in second-hand fashion marketplaces after the pandemic
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE