Essays about: "Marketing of culture"
Showing result 1 - 5 of 317 essays containing the words Marketing of culture.
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1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
University essay from Göteborgs universitet/Graduate SchoolAbstract : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. READ MORE
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2. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
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3. Engaged Employees in Energy Conservation : exploring how to get there
University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskapAbstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE
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4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel
University essay from Umeå universitet/FöretagsekonomiAbstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE
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5. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE
