Essays about: "Marketing of the intangibles in the hospitality industry."
Found 1 essay containing the words Marketing of the intangibles in the hospitality industry..
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1. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE
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