Essays about: "Marketing organisation"

Showing result 1 - 5 of 150 essays containing the words Marketing organisation.

  1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  3. 2. Hållbarhetscertifiering : effekter på värdekedjan av byggmaterial

    University essay from SLU/Dept. of Forest Economics

    Author : Sofia Andersson; [2023]
    Keywords : effekter på värdekedjan; fallstudie; frivilliga hållbarhetscertifieringar för byggnader i Sverige; hållbar utveckling; ; standarder;

    Abstract : En av vår tids stora utmaningar handlar om att möta klimatkrisen och ökade krav på levnadsstandard hos en växande global befolkning. Allt fler flyttar från rurala till urbana områden, vilket pressar bostadsmarknader världen över. READ MORE

  4. 3. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

    University essay from SLU/Dept. of People and Society

    Author : Pablo Ratti; [2023]
    Keywords : Agroecology; transition; top-down; scenario; participatory policies;

    Abstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE

  5. 4. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimi Carvell; Alice Nordgren; [2023]
    Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

  6. 5. Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Max Källström; Ellie Lynch; [2023]
    Keywords : Artificial Intelligence; Barriers to innovation; Technology Adoption; AI implementation; AI;

    Abstract : As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. READ MORE