Essays about: "Marketing plans and performance"
Found 5 essays containing the words Marketing plans and performance.
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1. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE
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2. IT Product Realization Process towards Marketing Consultancy Automation – Case Study: Customer Value Sweden AB
University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)Abstract : Management consulting is a growing field [1] that is of great importance for organisations to optimise their performance and develop plans for future improvements. In the recent years, many companies use experienced consultants in order to create a strong competitive advantage to withstand the competition and to easily find solutions suitable to different problems. READ MORE
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3. CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION from a NETWORK PERSPECTIVE : A Case Study of Peab AB
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Problem Description: Since there are recognized similarities in the construction industry between relationship building and strategic CSR engaging thus managing and communicating CSR should be evaluated from the industrial network perspective. Close interaction between stakeholders and implemented strategic CSR facilitate to perform successfully and remain competitive when facing challenges in modern construction industry. READ MORE
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4. Corporate Acquisitions and the Operating Performance of Swedish Companies
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : Mergers and acquisitions play today an important role for the expansion of firms and are the result of strategic plans developed by management. In marketing and rationalizing acquisitions, company leaders make use of operating synergies as one of the major motives for engaging in acquisitions. READ MORE
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5. Differences in Use of CRM Systems in a Sales Context
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Non-selling activities, such as sales planning, teamwork, sales support, sales tracking, etc., are important parts of sales activities in any company. Earlier research has shown that the difference between effective and less-effective organizations can be found in the performance of the non-selling activities. READ MORE
