Essays about: "Marketing products"

Showing result 21 - 25 of 875 essays containing the words Marketing products.

  1. 21. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  3. 22. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  4. 23. Navigating the Sea of Sameness : Exploring Product Differentiation Strategies within the Swedish Nicotine Pouch Market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ida Krusell; [2023]
    Keywords : The Swedish Nicotine Pouch Industry; Nicotine Pouches; Homogeneous Products; Competition; Competitive Strategies; Competitive Advantages; Differentiation Advantages;

    Abstract : In light of the exponential growth of the nicotine pouch industry, major tobacco-industry players have shown increasing interest in newer nicotine and tobacco products, despite the lack of discernible differences them. Therefore, this study aims to investigate the differentiation strategies of companies within the Swedish nicotine pouch market, and further, the long-term competitiveness of these strategies. READ MORE

  5. 24. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Emmanuel Eddy Botchway; [2023]
    Keywords : Influencer marketing; Social media; Telecommunication; Marketing;

    Abstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE

  6. 25. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    University essay from Umeå universitet/Företagsekonomi

    Author : Emelie Rantatalo; Linda Jonsson; [2023]
    Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE