Essays about: "Marketing project work"

Showing result 1 - 5 of 60 essays containing the words Marketing project work.

  1. 1. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Matilda Hjelmqvist; [2021]
    Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

    Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE

  2. 2. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi; Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE

  3. 3. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Department of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  4. 4. Public Design : Learning alternatives together

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Rory Thomson; [2020]
    Keywords : Participatory Democratic Resilience;

    Abstract : The project I describe in this report took place over the course of three months, coinciding with the outbreakof the coronavirus pandemic, and is the culmination of my BA in “Design + Change”. Inherent in this courseis a proposition that is central to my work here. READ MORE

  5. 5. Corporate social responsibility communication : a case study of Oatly

    University essay from SLU/Dept. of Economics

    Author : Alexandra Mendebaba; [2019]
    Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE