Essays about: "Marketing project work"

Showing result 21 - 25 of 68 essays containing the words Marketing project work.

  1. 21. Web analytics enhancing Project Planning: the case of Digital Marketing campaigns : Qualitative study of structured Web analytics data in Project Management

    University essay from Umeå universitet/Företagsekonomi

    Author : Cristina Ornato; Dana Orynbayeva; [2018]
    Keywords : web analytics; project management; project planning; digital marketing campaigns;

    Abstract : Due to the increasing relevance conferred to a digital based approach to sales, moreorganizations are looking for a profitable way to exploit the value of the information they are able to collect during Digital Marketing campaign projects. These data are called Web analytics and are generated at the passage of the user on the Web page. READ MORE

  3. 22. Building Bridges Between Organizations & Society; -A qualitative study about organizations’ engagements in social activities diversified areas in

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Björk; Nermin Hamdoun; [2017-09-13]
    Keywords : Corporate Social Responsibility CSR ; Social Activities; Diversity; Organizational Culture; Marketing; Project Management;

    Abstract : Corporate social responsibility (CSR) can be described as the relationship organizations and society have among one another. Most CSR literature has focused on a firm's financial performance when working with CSR. How an organization work with CSR is decided by the firm’s mission, vision and stakeholders. READ MORE

  4. 23. The Differentiation of a Nation : The Swedish Nation Brand Management

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Adam Kinnwall; [2017]
    Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

  5. 24. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Yulia Ten; [2017]
    Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

    Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE

  6. 25. The power of experiences

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Annemette Tolstrup Laursen; [2017]
    Keywords : experiential marketing; value co-creation; value proposition; relationship marketing; marketing action research; Social Sciences;

    Abstract : Experiential marketing is a popular strategic communication endeavour, the goal of which is to create experiences that engage consumers and adds value to the brand. The consumers make sense of these experiences and thus their brand-relationship is affected. READ MORE