Essays about: "Marketing research papers"
Showing result 1 - 5 of 313 essays containing the words Marketing research papers.
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1. Energy justice and gender implications on prodcutive uses of energy. A case study based in rural Bolivia
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : This research investigates the gender dimension of the impacts of access to clean and modern energy and technology in productive uses of energy. Rural organizations led by women supported by the EnDev project Bolivia were selected for a multi-site case study. READ MORE
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2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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3. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE
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4. Love is all you need - Defining the concept of love brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE
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5. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE