Essays about: "Marketing strategy in shipping company"

Found 2 essays containing the words Marketing strategy in shipping company.

1. 1. Customized Marketing - An approach for SMEs to improve customer satisfaction : The case of firms operating in the shipping industry

   University essay from

   Author : SHU SU; YAN HUANG; [2016]
   Keywords : Marketing; Customized; Customization; Customer Satisfaction; SMEs; Service Quality; Order Process; Logistics; Staff Quality; Shipping industry;

   Abstract : Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. READ MORE

3. 2. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.

   University essay from Handelshögskolan BBS

   Author : Henrik Florby; Marcus Justad; [2009]
   Keywords : Volvo Construction Equipment; Middle East; Logistics strategy; Competitive advantage; Organisational capabilities;

   Abstract : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. READ MORE