Essays about: "Marketing strategy of financial company"

Showing result 1 - 5 of 27 essays containing the words Marketing strategy of financial company.

1. 1. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Kristijan Salihovic; [2021-07-08]
   Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

   Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

3. 2. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

   University essay from Umeå universitet/Företagsekonomi

   Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
   Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

   Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE

4. 3. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Magdalena Kaminskaite; Simon Johansson; [2019]
   Keywords : : Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

   Abstract : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. READ MORE

5. 4. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

6. 5. En studie av miljöcertifieringssystem och fastighetsvärderingssystem : ökar en miljöcertifiering en fastighets värde?

   University essay from SLU/Dept. of People and Society

   Author : Nadia Hedeya; [2017]
   Keywords : hållbar utveckling; hållbar stadsutveckling; BREEAM; LEED; miljöbyggnad; fastighetsvärdering; certifiering; miljöcertifiering; Ankarparken;

   Abstract : Bygg- och fastighetsbranschen står för en stor del av världens miljöbelastning och energiförbrukning. Både från befintliga byggnader och från det nybyggda. Det finns mycket att göra för att de befintliga byggnaderna ska bli bättre för miljön men också mycket som man måste och kan göra nar man bygger nytt. READ MORE