Essays about: "Marketing thesis Mobile"

Showing result 11 - 15 of 73 essays containing the words Marketing thesis Mobile.

1. 11. So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Joshua Rinaberger; Zoë Garner; Luis Riofrio; [2018]
   Keywords : Mobile; applications; apps; digital; marketplace; consumer; decision; making; process; information; search; user; acquisition;

   Abstract : The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. READ MORE

3. 12. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

4. 13. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Karoline Jensen Alnes; [2017]
   Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

   Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

5. 14. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Johan Merlo; [2017]
   Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

   Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

6. 15. Factors affecting the proportion of smartphone usage at Flygresor.se

   University essay from KTH/Matematisk statistik

   Author : Gabriella Andersson; Louise Karlsson; [2017]
   Keywords : ;

   Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE