Essays about: "Marketing thesis Mobile"
Showing result 21 - 25 of 71 essays containing the words Marketing thesis Mobile.
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21. Influencer Marketing : the characteristics and components of fashion influencer marketing
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE
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22. A Security and Privacy Audit of KakaoTalk’s End-to-End Encryption
University essay from KTH/Skolan för elektro- och systemteknik (EES)Abstract : End-to-end encryption is becoming a standard feature in popular mobile chat appli-cations (apps) with millions of users. In the two years a number of leading chat apps have added end-end encryption features including LINE, KakaoTalk, Viber, Facebook Messenger, and WhatsApp. READ MORE
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23. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE
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24. Technology acceptance of IKEA mobile application
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE
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25. Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. READ MORE