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Showing result 1 - 5 of 87 essays matching the above criteria.

1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

4. 3. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
   Keywords : COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

   Abstract : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE

5. 4. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

   University essay from Umeå universitet/Företagsekonomi

   Author : Maya Hulinder; Diana Sahyzadeh; [2021]
   Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

   Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

6. 5. Customers perception of Artificial Intelligence as Chatbots in CRM

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
   Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

   Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE