Essays about: "Marketing thesis abstract"

Showing result 21 - 25 of 87 essays containing the words Marketing thesis abstract.

1. 21. Exercising power through CSR communication on Facebook : Insights from the oil industry

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Elyse van Zandvoort; [2016]
   Keywords : Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

   Abstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE

3. 22. Perception of consumers regarding the use of data in the sharing economy

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
   Keywords : ;

   Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE

4. 23. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Muhammad Saqib; [2016]
   Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

   Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE

5. 24. Sponsorship of grassroots- and youth football teams : A qualitative study from the sponsors’ perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : David Arvidsson; Christoffer Hansen Charles; [2016]
   Keywords : Sponsorship; Sport sponsorship; Local sponsorship; Corporate Social Responsibility CSR ; Football; Grassroots; Effectiveness measurement;

   Abstract : Abstract Title: Sponsorship of grassroots- and youth football teams: A qualitative study from the sponsors’ perspective. Authors: David Arvidsson and Christoffer Rex Hansen Charles. Supervisor: Hèléne Laurell. Level: Bachelor thesis in marketing (15 Swedish credits), Spring 2016. READ MORE

6. 25. Generation E-commerce : Motivation to write positive and negative online reviews

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
   Keywords : eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

   Abstract : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. READ MORE