Essays about: "Marketing to Banking and Finance"

Found 5 essays containing the words Marketing to Banking and Finance.

  1. 1. User Experience and Its Importance in Banking Software: A Study of User Experience During Development

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Majlinda Haziri; [2019]
    Keywords : User Experience UX ; Front-End Framework; Model- View-Controller MVC ; Web Client; User Interface UI ; Technology and Engineering;

    Abstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE

  3. 2. Investment and Development Impact of Microfinance Institutions : A case study of Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yaw Francis Eduonu Duah; Eleanor Neequaye; Emmanuel Annan Kissedu; [2012]
    Keywords : Microfinance; Micro Finance Institutions; Micro and Small-Scale Enterprise; Investment; Development; Poverty. ;

    Abstract : This study with its two-fold objectives undertakes a descriptive analysis of how Microfinance Institutions (MFIs) have evolved into its multi-tiered state in Ghana and how their development has impacted other stakeholders in Ghana’s economy especially Micro and Small-Scale Enterprises (MSEs). Additionally, this study undertakes an empirical and exploratory case study to investigate how MFIs in Ghana are influencing access to finance by MSEs. READ MORE

  4. 3. Banks' Customers Satisfaction and Stock's Returns : Banking Sector - Sweden, Norway, Denmark

    University essay from IHH, Economics, Finance and Statistics

    Author : Nikoletta Konstantopoulou; [2012]
    Keywords : customers satisfaction; systematic risk; stock s returns; upswings; downswings;

    Abstract : Theoretical studies posit that marketing strategies increases customers’ satisfaction and loyalty and decreases the systematic risk of the company’s stock. Many variables such as size, book-to-market and others, which have no special standing in asset-pricing theory, show reli-able power to explain the cross-section of expected stock’s returns. READ MORE

  5. 4. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE

  6. 5. Marketing Strategy of Islamic Banking Sector In Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Muhammad Tahir; Muhammad Umar; [2008]
    Keywords : Islamic Banking; Finance; Marketing Strategy; PEST analysis;

    Abstract : There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. READ MORE