Essays about: "Marketing to CHildren"

Showing result 1 - 5 of 37 essays containing the words Marketing to CHildren.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Keywords : gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Abstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE

  3. 2. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Alina Steindl; [2023]
    Keywords : Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

    Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE

  4. 3. Development of digital sales processes with help of the See-Think-Do-Care model

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Ylitalo; [2021]
    Keywords : See-Think-Do-Care model; Customer journey; Mobile games; Digital sales process; User experience design; Marketing;

    Abstract : Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. READ MORE

  5. 4. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Caroline Pearsall; Radmila Canic; [2021]
    Keywords : Education - Competent Child - Commodified Child - Learning through Play - 21st Century - Technology - Brick Ideology - The LEGO Group - Iconic Brand;

    Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE

  6. 5. Skogsbranschens marknadsföringsinsatser riktade till barn och unga i grundskolan

    University essay from SLU/School for Forest Management

    Author : Michaela Axbäck; [2020]
    Keywords : kunskapsförsörjning; rekryteringsstrategi; samverkan;

    Abstract : Med skogen som klassrum finns möjligheter till att integrera ämnesundervisning för samtliga årskurser i grundskolan, samtidigt som eleverna får förutsättning att lära sig om samband i naturen – i praktiken. En positiv effekt av samverkan mellan näringslivet och skolan är möjligheten att bredda kunskapen hos eleverna, de framtida arbetstagarna, om branschers roll i samhället samt vilka yrken och arbetsmöjligheter som finns. READ MORE