Essays about: "Marketing to employees"

Showing result 1 - 5 of 232 essays containing the words Marketing to employees.

  1. 1. Tourism in Time of Epidemics

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Davide Celotto; [2021]
    Keywords : Tourism organisations; Crisis Communication strategies; Situational Crisis Communication Theory; Organisational reputation; Service Management.; Social Sciences;

    Abstract : The aim of this research project is to study the role played by communication strategies on organisational reputation among the different stakeholders involved during the current COVID-19 pandemic outbreak. In doing so, this master thesis aims to understand how crisis communication aids the management of service processes and the construction of organisational image during crises. READ MORE

  2. 2. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  3. 3. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  4. 4. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Matilda Hjelmqvist; [2021]
    Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

    Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE

  5. 5. The Role of Organizational Culture on Green Marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE