Essays about: "Marketing topics for management thesis"

Showing result 1 - 5 of 7 essays containing the words Marketing topics for management thesis.

1. 1. What Happens When the Cookies Crumble? : A mixed-method approach to investigate Internet users’ perceptions towards the Cookieless Future

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anikó Ács; Jelia Agiden; [2023]
   Keywords : Third-party Cookies; Consumer Perspective; User Intention; Perception;

   Abstract : Purpose: The purpose of this study is to investigate and understand the consumer perspective and intentions toward the prospect of a future without third-party cookies.Design/Methodology/Approach: This thesis utilized a combination of exploratory and confirmatory research design. A mixed-method approach was used for the data collection. READ MORE

3. 2. The Creation of an Influencer Marketing Strategy to Favour Growth

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Madeleine Bogg; Amanda Edberg; [2022]
   Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

   Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

4. 3. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE

5. 4. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

6. 5. Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams

   University essay from IHH, Företagsekonomi

   Author : Henrik Klouman; Djavid Beljulji; [2012]
   Keywords : Brands; brand equity; branding in sports; brand management;

   Abstract : Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. READ MORE