Essays about: "Marketings"
Found 5 essays containing the word Marketings.
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1. Fashion marketing's role in purchase pressure
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study is to examine the relation between online communication in marketing and customers’ purchase pressure. We further examine if the customer’s perception of the brand’s authenticity and genuineness affects the perceived purchase pressure. READ MORE
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2. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE
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3. Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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4. Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. READ MORE
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5. Ethnic TV advertising in France
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Nowadays, in France a debate on the implementation of ethnic statistics in order to appreciate the structure of the French population has been recently impulsed by the president, Nicolas Sarkozy. Indeed, for having a reliable tool which can be used to identify and count the different “visible communities” in its country, the French government is intending to modify the current legislation about collects of personal data. READ MORE