Essays about: "Marketization of Journalism"
Found 1 essay containing the words Marketization of Journalism.
-
1. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE
Result pages:
1