Essays about: "Marknadsföring"

Showing result 21 - 25 of 2015 essays containing the word Marknadsföring.

1. 21. The Other Side of Equity Valuation: Unlock The Power of Expectations-Based Investing with a Reverse-Engineered Valuation Model

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Lucas Nilsson; Isabelle Persson; [2023]
   Keywords : Corporate Valuation; Expectations-Based Investing; Residual Income Valuation Model; Return on Equity; Reverse-Engineered Valuation;

   Abstract : Corporate valuations models have extensive use in practice and are cornerstones in the academic setting of finance. Traditional valuation models have the function to calculate the intrinsic value of a company on the basis of the forecasted performance of a company. READ MORE

3. 22. Do consumers trust it? : Exploring consumers trust in artificial intelligence personalization

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Viberg; Louise Halldén; [2023]
   Keywords : Artificial Intelligence; personalization; Artificial Intelligence personalization; consumer trust; integrity; ethics; acceptance; marketing;

   Abstract : Background: Artificial intelligence (AI) personalization approaches can increasingly be seen used in society today from businesses using it to analyze the behavior of their consumers to consumers using it to find for example jobs that match their persona. AI personalization delivers unique messages to an individual based on their previous data to improve the consumer experience. READ MORE

4. 23. The Rise of Digital Nomads

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nora Broman; Ellen Iljans; [2023]
   Keywords : Digital nomads; Remote work; Trust in remote work; Leading digital nomads; Management controls in remote work;

   Abstract : This thesis aims to explore the risk, opportunities and methods that managers identify as critical when considering managing digital nomads in corporate structures. In order to present an understanding of the role trust plays in a remote work structure. READ MORE

5. 24. Lagom, the key to a sustainable business? : The role of lagom within international business and its impact on environmental sustainability: A qualitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hugo Jansson; Linus Krebser; [2023]
   Keywords : International Business; Business culture; Sustainability; Lagom; Leadership culture;

   Abstract : With the rising importance of environmental sustainability, there is a growing need for solutions. Some research indicates that Sweden is performing well in environmental sustainability and the Swedish concept of lagom has been trending in recent years due to its usefulness in leadership. READ MORE

6. 25. Beyond the Plate : A qualitative study on atmospheres impact oncustomer experiences in the Swedish restaurantindustry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Victor Eskilsson; Sarah Wahlund; [2023]
   Keywords : Consumer experience; Atmosphere; FAMM-model; Customer Journey Canva;

   Abstract : This thesis was conducted to get a better understanding on how the atmosphereimpacts a restaurant experience in Sweden. To investigate which factors influence arestaurant's atmosphere, the customer journey model and FAMM-model will beutilized. READ MORE