Essays about: "Marknadsföringseffektivitet"
Found 1 essay containing the word Marknadsföringseffektivitet.
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1. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE
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