Essays about: "Marknadsföringsprocess"

Found 5 essays containing the word Marknadsföringsprocess.

1. 1. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johanna Eck; Sofie Johansson; [2020]
   Keywords : B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

   Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

3. 2. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Elizabeth Anzén; Lukas Ekberg; [2020]
   Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

   Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE

4. 3. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sofie Johansson; Johanna Eck; [2020]
   Keywords : B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

   Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE

5. 4. An Evaluation of the Marketing Process in B2B and B2C Startups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Farzana Madosh; Betty Ålander; [2019]
   Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

6. 5. The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Kristian Kassabian; Tobias Goldman; [2015]
   Keywords : place branding; stakeholder; stakeholder involvement;

   Abstract : Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. READ MORE