Essays about: "Marknadsinträdesstrategi"

Found 1 essay containing the word Marknadsinträdesstrategi.

  1. 1. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
    Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

    Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE