Essays about: "Marknadsstrategier"

Showing result 1 - 5 of 14 essays containing the word Marknadsstrategier.

  1. 1. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Fanny Evensson; Erika Jansson; [2020]
    Keywords : Influencer; interaction; parasocial interaction and beauty market.; Influencer; interaktion; parasocial interaktion och skönhetsbranschen.;

    Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE

  3. 2. How to Stimulate the Sales of Liquefied Natural Gas Vehicles - A Case Study in Belgium

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Pontus Sterner; [2018]
    Keywords : LNG Belgium Scania Sustainaility Alternative Fuel Transport; Business and Economics;

    Abstract : Liquefied Natural Gas is a clean and lower carbon alternative to diesel in the heavy road transport sector. It is established as a system in Netherlands and is in the preliminary phase in Belgium with three existing LNG filling stations. READ MORE

  4. 3. The Effect of Social Media on the Numbers of Streams of Unsigned Artists’ Music

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Björn Lundkvist; [2017]
    Keywords : Social media; unsigned music artists; music streaming; robust regression analysis; information visualization; Sociala medier; osignerade musikartister; musik-streaming; robust regressionsanalys; infromationsvisualisering;

    Abstract : Social media has provided a way for music artists to reach many people with their music, without having to rely on record labels to perform marketing tasks. Most previous research within the area has focused on how already established music artists can use social media as part of their marketing strategies and how digital technologies have transformed the music industry. READ MORE

  5. 4. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE

  6. 5. Circular economy – the way to a more sustainable urban environment? A study of how conversion and a circular economic business model can benefit the aspects of sustainability

    University essay from KTH/Fastigheter och byggande

    Author : Emelie Warodell; Victor Lindholm; [2016]
    Keywords : Conversion; circular economy; sustainability; property development; early adopters; commercial buildings; residential buildings; flexibility; Konvertering; cirkulär ekonomi; hållbarhet; fastighetsutveckling; early adopters; kommersiella byggnader; byggnader för boende; flexibilitet;

    Abstract : Today there is a global growing discourse regarding sustainability and the need for ecological responsibility. This in combination with the high level of shortage of accommodation on the market in Sweden and Stockholm, which is the geographically limitation of this study. READ MORE