Essays about: "Marks and Spencer swedish stores"

Found 1 essay containing the words Marks and Spencer swedish stores.

  1. 1. Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Lizette Nauclèr; Anna Chronsell; [2006]
    Keywords : branding; private brands; manufacturer brands; brand competition;

    Abstract : The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. READ MORE