Essays about: "Markus Büger"
Found 1 essay containing the words Markus Büger.
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1. Multichannel Segmentation vs. Demographic Segmentation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. READ MORE
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