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1. 1. To Adapt, or not to Adapt, that is the Question : How Swedish companies view cultural differences in Asia and adapt if necessary 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Markus Bodbacka; Felix Norgren; [2019]
   Keywords : culture; relationships; code of conduct; cross-cultural learning;

   Abstract : Abstract Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary Authors: Felix Norgren and Markus Bodbacka Supervisor: Selcen Öztürkcan Examiner: Susanne Sandberg Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures. READ MORE