Essays about: "Markus Johannisson"

Found 2 essays containing the words Markus Johannisson.

1. 1. Value based selling : Key value drivers for SMEs within the steel industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Simon Anderson; Markus Johannisson; [2022]
   Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE

3. 2. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : David Hannu; Markus Johannisson; [2020]
   Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

   Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE