Essays about: "Marlene Jordan"
Found 1 essay containing the words Marlene Jordan.
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1. Ownership - a challenged Consumer Ideal. A Study of two Collaborative Consumption Practices: Clothes Swapping and Clothing Libraries
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research is a theoretical contribution to CCT and existing literature on ownership, investigating whether ownership has become an out-dated ideal in consumer culture. We explore how Millennials negotiate issues of ownership and sharing in the context of collaborative consumption. READ MORE
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