Essays about: "Marlene Schollweck"

Found 1 essay containing the words Marlene Schollweck.

  1. 1. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE