Essays about: "Marlin Sadek-Endrawes"

Found 1 essay containing the words Marlin Sadek-Endrawes.

  1. 1. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Marlin Sadek-Endrawes; [2008]
    Keywords : culture; marketing; advertising; gender; masculinity; femininity;

    Abstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE