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  1. 1. Exploring CSR : an investigation of the Corporate Social Responsibility concept and the influence of the individual on its implementation

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Marret Bähr; [2015]
    Keywords : CSR; subjectivity; responsibility; Environmental Communication; neoliberal; phenomenology; values; change; sustainability;

    Abstract : The idea of ‘business as usual’ in our neoliberal profit-oriented economy is not sustainable and must be changed in order to avoid future social and environmental crisis. Starting and promoting Corporate Social Responsibility (CSR) programs has become very popular among organizations as they are trying to adapt to and even exceed the rising societal demand for sustainable business practices. READ MORE