Essays about: "Marta Alonso Rodríguez"

Found 1 essay containing the words Marta Alonso Rodríguez.

  1. 1. Advertising and the role of gender : A study of Sweden,France and Spain magazine advertisements

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Marta Alonso Rodríguez; Anne-Gaëlle Calmès; [2016]
    Keywords : Advertising; gender roles; magazine advertisements; content-analysis; Spain; France; Sweden;

    Abstract : The gender portrayals study aims to understanding how the roles of men and women are portrayed in magazine advertisements. This has been an issue investigated over the past decades as companies try to achieve a higher level of sales of their products and services and the gender issue influences in how this companies plan one advertising program or another. READ MORE