Essays about: "Marta Myszka"

Found 1 essay containing the words Marta Myszka.

  1. 1. Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Fatima El-khatib; Marta Myszka; [2020]
    Keywords : Consumer stereotype; shopping mall; place image; shopping experience; place attractiveness; retail; city center;

    Abstract : As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition. READ MORE