Essays about: "Martin Freij"

Found 2 essays containing the words Martin Freij.

  1. 1. Political Parties in Social Media : A case study of political parties’ crisis management in social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martin Freij; Andreas Gartnell; [2014]
    Keywords : Social Media; Crisis Management; Dialogue Strategies; Situational Crisis Communication Theory; Multiple Case Studies; Political context; Parties; Sweden;

    Abstract : Title: Political Parties’ in Social Media - A case study of political parties’ crisis management in social media Introduction: The emergence of social media platforms has transformed how organizations communicate with stakeholders. The concept of social media is top of agenda for many business executives today. READ MORE

  3. 2. Brands in business-to-business : A qualitative research of brand influence in organizational buying behavior

    University essay from Institutionen för marknadsföring (MF)

    Author : Andreas Gartnell; Martin Freij; Adam Svensson; [2013]
    Keywords : B2B; Brand influence; Brand Consciousness; Brand preference; Brand importance; Brand sensitivity; Organizational buying behavior; Product involvement;

    Abstract : Brands are well recognized to create trust and develop both cognitive and emotional ties with customers, but primarily in business-to-consumer (B2C) markets. Recent research acknowledges the fact that brands, despite the differences between B2C and business-to-business (B2B) contexts, may carry valuable features in B2B contexts as well. READ MORE