Essays about: "Martin Friis"

Found 1 essay containing the words Martin Friis.

  1. 1. Generic strategies in emerging market start-ups - A case study in the solid state lighting industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Martin Friis; [2012-03-29]
    Keywords : ;

    Abstract : This qualitative case-study examines a start-up company in the emerging solid state lighting industry to explore how management has worked with strategy and what challenges the company faces in an emerging market environment. Porter (1980) suggested the use of his generic strategies to help position the company better against what he refers to as the five competitive forces. READ MORE