Essays about: "Martin Gamhed"

Found 1 essay containing the words Martin Gamhed.

  1. 1. An Internal View of a Company´s Marketing and Relationships : - How to use marketing internally to strengthen relationships

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Martin Gamhed; Karin Lönroth; [2011]
    Keywords : Internal marketing; relationship building; communication; education; learning; leadership; motivation; recruiting; trust; commitment.;

    Abstract : Satisfying customers’ needs and wants has for a long time been the main focus for many companies, and through this the idea of satisfying the employees’ needs and wants first in order to achieve this has appeared. This has led to a greater focus on internal marketing and thereby the internal customer. READ MORE