Essays about: "Martin Jech"

Found 2 essays containing the words Martin Jech.

1. 1. Identification of Needs Influencing the Students’ Selection of University

   University essay from Ekonomihögskolan, EHV

   Author : Martin Jech; Kim Jacobsson; Anna Frykman; [2007]
   Keywords : needs; marketing; education; student needs; marketing of universities; marketing of higher education;

   Abstract : Recent changes in the educational sector have lead many universities to re-think their existing approaches in attracting students to their institutions. Attracting better students and increasing student enrolments is becoming more critical then ever. In the past, the needs of students were overlooked. READ MORE

3. 2. Internationalization of a Health Care Organization : An Empirical Study on Gambro

   University essay from Ekonomihögskolan, EHV; Institutionen för pedagogik

   Author : Martin Jech; Federico Magnani; Rute Freitas; [2007]
   Keywords : Core Business; Core Competence; Entry Barriers; Government Policies; Government Regulations; Health Care; Integration; Internationalization; Market Entry Strategy; PSE model; Relatedness;

   Abstract : The international marketer is challenging new factors in the present globalized world. Such marketer has often to solve conflicts resulting from different laws, cultures and societies, and overcome a variety of constraints when entering or establishing foreign markets. READ MORE