Essays about: "Martin Kiessling"

Found 2 essays containing the words Martin Kiessling.

1. 1. What's in it for me - Managing value co-creation from an intermediary perspective

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Martin Kiessling; Jonas Dahlsjö; [2010]
   Keywords : customer role; customer value; intermediary; service-dominant logic; s-d logic; travel agent; value co-creation; Trade; Handel; Business and Economics;

   Abstract : The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. READ MORE

3. 2. The Challenges of Scandinavian Destination Marketing Organizations

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Arian Shwan; Jonas Dahlsjö; Martin Kiessling; [2009]
   Keywords : destination marketing organizations; challenges; place marketing; Tourism; Turism; Market study; Marknadsanalys; Social Sciences; Business and Economics;

   Abstract : In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. READ MORE