Essays about: "Martin Melin"

Found 4 essays containing the words Martin Melin.

  1. 1. The effect of navigability on e-commerce for students

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Wilma Petersson; Anna Kärrlander; Erik Bertilsson; Erik Hjalmarsson; Lukas Floberg; Martin Stenström; Per Melin; Viktor Valfridsson; [2023]
    Keywords : navigability; navigation; second-hand; web-shop;

    Abstract : The consumer trend towards sustainable purchasing habits online has increased due to the environmental impact of the clothing industry. While second-hand shopping is a popular option, it is often avoided due to the perceived inconvenience. READ MORE

  3. 2. Managing the corporate brand - A study of the corporate brand manager in theory and practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fredrik Augustsson; Martin Larsson; [2012]
    Keywords : Corporate Brand Management; Corporate Brand Manager; Brand Strategy; Brand Management; Brand Hierarchy; Business and Economics;

    Abstract : Title: Managing the Corporate Brand: A Study of the Corporate Brand Manager in Theory and Practice Date of the Seminar: 2012-05-29 Course: BUSN29 – Master thesis Authors: Fredrik Augustsson, Martin Larsson Advisor: Mats Urde, Associate Professor Keywords: Corporate Brand Management, Corporate Brand Manager, Brand Strategy, Brand Management, Brand Hierarchy Thesis purpose: To investigate the role of the Corporate Brand Manager in theory and practice. Methodology: Following a social constructionism approach we apply a grounded theory strategy. READ MORE

  4. 3. UKF and EKF with time dependent measurement and model uncertainties for state estimation in heavy duty diesel engines

    University essay from Fordonssystem

    Author : Henrik Berggren; Martin Melin; [2011]
    Keywords : kalman filtering; sensor fusion; signal processing;

    Abstract : The continuous challenge to decrease emissions, sensor costs and fuel consumption in diesel engines is battled in this thesis. To reach higher goals in engine efficiency and environmental sustainability the prediction of engine states is essential due to their importance in engine control and diagnosis. READ MORE

  5. 4. Components of identity and the family firm : An exploratory study of influences on the micro-process of strategy and firm level outcomes

    University essay from IHH, Företagsekonomi

    Author : Hannah Raffelsberger; Maria Hällbom; [2009]
    Keywords : Micro-processes; dimensions of strategy; family business; identity; psychological ownership; attachment; firm-level outcomes;

    Abstract : Problem: There is a significant lack of research within the family business area which focuses on the micro-processes of strategy. Johnson, Melin and Whittington (2003) stated that while the field of strategy has traditionally concentrated on the macro-level of organizations, it needs now to attend to much more micro-level phenomenon. READ MORE