Essays about: "Martin Söderberg"

Found 3 essays containing the words Martin Söderberg.

1. 1. The New Digital Age of Marketing - A Pilot Study About Challenges Associated with Digitalization in Marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Einar Stenback; Martin Söderberg; [2020]
   Keywords : Digital transformation; Big Data; Digitalization;

   Abstract : This thesis examines Swedish marketers' digital transformation and how they utilize data and heuristics in decision making. Digitalization has developed rapidly, and affected many business functions, not least marketing. READ MORE

3. 2. Perfect sleep

   University essay from Lunds universitet/Industridesign

   Author : Julia Söderberg; [2018]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : At the time for the starting point of this master thesis, the Electrolux Healthy Home department where at a high extent looking into how a system of products that could communicate with one another could give the user a better experience in the home. Products that where looked into for coupling where for example an air purifier with a robotic vacuum-cleaner, maybe also coupled with any other product that could give the cus- tomer a better experience in the experience area “well-being”. READ MORE

4. 3. Identifying Website Usability Solely from Gaze Data of Visual Search

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Martin Söderberg; [2017]
   Keywords : Eye tracker usability eye tracking gaze data regression analysis website visual search interface correlation;

   Abstract : If researchers are able to derive usability simply by analysing gaze data it provides a quick, objective and potentially automatic way of measuring the usability of an interface. In order to do that it is essential to know which traits of the gaze data that have an impact on usability. READ MORE