Essays about: "Martin Seller"
Showing result 1 - 5 of 6 essays containing the words Martin Seller.
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1. The Impact of Soft-Close Auctions on Bid Behavior: A Randomised Controlled Experiment
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis studies the effect of longer extensions on bidding behaviour in online auctions. The study uses a randomised controlled experiment through Pantbanken Sverige, a Swedish pawnbroker. The results indicate positive effects on the seller’s revenue due to longer extensions, although these effects were not statistically significant. READ MORE
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2. MittÄrDitt - Sharing is Caring : A case study in developing simple web applications that are perceived as trustworthy by their users
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : The purpose of this study was to create a web application that provided peer to peer rental solutions for students and while doing so maximize the usability of the application with regards to simplicity and online trust. An initial market survey was conducted, see appendix B, and the overall results were promising. READ MORE
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3. Competencies and Other Prerequisites for DES Application
University essay from Lunds universitet/FörpackningslogistikAbstract : Competence requirements is a field that has reached broad recognition in areas such as the Logistics & Supply Chain Management (L&SCM). Yet, in the DES field, there is little research which emphasizes on competencies or prerequisites for DES application. READ MORE
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4. Topics on Branding : Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context
University essay from Industriell marknadsföring och industriell ekonomiAbstract : In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context. The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets. READ MORE
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5. Attitudes towards Establishing Trust, Commitment & Satisfaction in International B-2-B Relationships : A Comparative Study of Swedish Sellers and German Buyers in the Textile Industry
University essay from IHH, FöretagsekonomiAbstract : Background Globalization has opened up new possibilities for firms of all sizes to operate internationally. In that context, especially small- and medium sized companies often have limited resources and market power, which makes efficient relationship building with new intermediaries a key component when entering foreign markets. READ MORE