Essays about: "Martin Tenfält"

Found 1 essay containing the words Martin Tenfält.

  1. 1. The Evolving Role of E-commerce in Retail -Effects on Brand and Customer Relationships

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Charlotte Eriksson; Martin Tenfält; [2015-06-22]
    Keywords : Retail; E-commerce; Brand building; Customer relationship; Loyalty; Integration; Relevance;

    Abstract : .... READ MORE