Essays about: "Martin Trosell"

Found 1 essay containing the words Martin Trosell.

  1. 1. The consequences of screwing up - How components of your brand equity are affected by a corporate scandal

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Dahlberg; Martin Trosell; [2019-07-03]
    Keywords : Scandals; Gender; CSR; CSiR; Brand equity; Emotions;

    Abstract : MSc in Marketing and Consumption.... READ MORE