Essays about: "Martina Enebrand"

Found 1 essay containing the words Martina Enebrand.

  1. 1. How to manage online review sites successfully : A service management perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Wennergren; Emma Dahlin; Martina Enebrand; [2015]
    Keywords : ;

    Abstract : Background: Due to new technologies, electronic word-of-mouth (eWOM) is becoming increasingly important, and has proven to have a significant impact in the decision-making process within the tourist industry. There is a large assortment of research focusing on why consumers voice their opinion online and engage in eWOM. READ MORE