Essays about: "Martina Hultén"
Found 1 essay containing the words Martina Hultén.
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1. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity
University essay from SLU/Dept. of EconomicsAbstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE
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