Essays about: "Martina Juric"
Found 1 essay containing the words Martina Juric.
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1. Social Media and Relationship Management - a Study in the Business-to-Business Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research question: How can business-to-business companies utilize social media in order to manage their established customer relationships? Purpose: The purpose of the thesis is to investigate the theoretical framework and case studies in order to gain an understanding for the advantages and disadvantages of social media in a relationship perspective. To be able to answer how business-to-business companies could employ social media in order to manage their relationships with their business customers. READ MORE
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