Essays about: "Martinus Alexander Koolen"

Found 1 essay containing the words Martinus Alexander Koolen.

  1. 1. Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Max Beckers; Martinus Alexander Koolen; [2020]
    Keywords : Brand authenticity; brand extensions; brand identity; brand image; brand equity; Business and Economics;

    Abstract : The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.... READ MORE